Toshiba is fighting back against allegations that HD-DVD is going to lose the format war. In a strong move on Monday, Toshiba announced HUGE price cuts on all their popular HD-DVD players, including the HD-A30 player.
It looks like right now it's another win for consumers, because Blu-Ray will have to do some sort of price maneuver to not look like the stuck up step father. If Toshiba captures enough market, studios pledging allegiance to the Blu-Ray clan will not be able to ignore consumer demand. According to Toshiba 4th quarter of 07 shown they had a 50% market share in next generation DVD players.
So, who else is going to be buying a brand new HD-DVD player this year?
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