The boys at Toshiba and DreamWorks have teamed up to promote HD DVDs and the result will be a high definition ad campaign for Shrek the Third. The campaign will be designed to both promote the movie being released exclusively on HD DVD and showing off just how high of quality you can expect out of HD. A double whamy partnership for Toshiba and DreamWorks, whom are known for their colorful and detailed animated films.
"Because our films are created digitally, the best way to watch "Shrek the Third" is on HD DVD," said Ann Daly, Chief Operating Officer of DreamWorks Animation. "With our films now in this format, families can get the highest quality viewing experience on their home televisions in HD."Of course you do realize this is really just a way to get kids saying, "Mom, Dad, can we please buy an HD DVD player for Christmas." I'm sure most will be happy to oblige. ;)
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